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BrandsTalk · Episode #171

The Quiet Roar: The Branding Power of Finally Being Yourself

with Brigitte Bojkowszky

Louise's journey, surviving a motorway accident, overcoming PTSD and cancer diagnoses, coaching reinvention at 50, and publishing The Quiet Roar at 61, explores how lived experience builds a truthful, memorable brand. “The strongest brands aren't built by becoming more impressive; they're built by becoming more truthful.”

VIG-Podcast

The Quiet Roar Within

Louise Budgen, author of The Quiet Roar, coach, and founder of TrueSoul®, explores how her own wake-up moments, including a life-altering car accident and a later cancer diagnosis, taught her that the body is always speaking even when the mind cannot hear it. A conversation about vulnerability, awakening, and learning to trust yourself again.

CANCERactive: The Sunday Show

How Trusting Myself Saved My Life

with Chris Woollams

On the 5 July 2026 episode of The Sunday Show, Louise joins host Chris Woollams, another of his former breast cancer patients, to share how she diagnosed her own cancer twice after oncologists told her there was nothing to worry about, first in 2017 and again in her lymph nodes in 2019, despite CT scans and mammograms reporting all clear. Trusting her own judgement, she says, probably saved her life.